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The platform is rolling out a fresh option that permits them to reduce the volume of AI-created videos appearing in their timelines. This step comes as the company disclosed that it now features in excess of 1 thousand million AI videos.

Trial and Implementation

This change is undergoing trials over the coming weeks before a global launch. This shift aligns with a rise in AI-generated material, spurred by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that nearly 10% of the quickest rising channels on another major platform primarily display AI-generated videos. A significant portion of this output is considered mass-produced AI material, a label for inferior, mass-produced content that is frequently nonsensical or surreal.

“We know from our community that many people like content created using AI tools, ranging from AI artwork to informative clips, and we aim to give people the power to adjust the amount of that, based on their own likes,” stated a spokesperson.

AI on the Platform

The platform disclosed that there are currently 1.3bn videos on its service tagged as made with AI. Collectively, more than 100 m videos are submitted to the app daily, making AI content a minor percentage of its overall inventory.

User Control Features

Users will be able to limit or boost the level of AI content they watch by accessing the “manage topic” setting in the platform and choosing the AI content topic. Other topics that are already be controlled under the tool include politics, style, aesthetics, and movement.

Content Labeling and Policies

Its guidelines oblige users to label “realistic” artificially created content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its community policies.

Furthermore, the app will now add an artificially created tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This action is intended to help prevent users from seeking to circumvent the labeling process.

AI Literacy Programs

The company is also establishing a $2 million AI literacy fund for professionals and institutions to create learning resources about ethical AI use. This initiative will benefit non-profit groups focused on educating programming and robotics.

Moderation Strategy

The video-sharing app has supported its content review process, during controversy over plans to cut jobs for numerous content moderators in Britain. TikTok is planning to cut 439 jobs in its content moderation team in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.

A company official explained that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most graphic content prior to it has to be seen by staff. The platform stated a 76% decrease in explicit and harmful content handled by safety staff over the previous year due to reliance on its AI tools.

We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”